‘Demure’ is Dictionary.com’s word of the year. If that’s news to you, here’s the backstory

Dictionary.com lexicographers analyze headlines, social media trends, search engine results and other data to come up with the word of the year. This year, it

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase “very demure, very mindful.”

(Image credit: Dictionary.com)